An Executive Course Designed for C-Suite
Credit Union Leaders
The Advocacy Ambassador program is led by The League's legislative, grassroots engagement, and regulatory and legal experts. Together with League President, Samantha Beeler, the team ensures that executive advocates with various advocacy experience and from different backgrounds reap new insights, develop key relationships, and strategize an advocacy plan that fits their individual goals.
​
Hear from Beeler as she shares the inspiration fueling this new initiative.


Key Outcomes:
​
-
Deepened advocacy expertise and elevated influence at both state and federal levels
-
Development of a personalized, actionable advocacy strategy aligned with organizational goals
-
Strengthened relationships with key lawmakers, regulators, and policy influencers
-
Increased visibility and credibility as a thought leader within the credit union movement
-
Enhanced ability to integrate advocacy into enterprise-level strategic planning
-
Expanded cross-state relationships with executive peers to foster movement-wide collaboration
-
Greater confidence navigating complex legislative and regulatory environments
-
Evaluation of future leadership opportunities, including potential interest in elected office
-
Recognition as a Credit Union Advocacy Ambassador, a designation of distinction and influence
-
Continued engagement through an exclusive alumni network of executive-level advocates
Course Overview
3
Comprehensive Modules
12-25
Members Per Cohort
$0
Cost to Participate
7
Month Course Duration
6
Expert Instructors
1
Capstone Advocacy Strategic Plan
**Participation is invite-only
Module Topics
Curated For Credit Union Leaders
.png)
Why Advocate, State Legislative, Regulatory and
Grassroots Advocacy
Reflect on the importance of advocating for the credit union movement and the credit union difference. Take a strategic deep dive into effective state legislative and regulatory advocacy with your state lobbyist.
.png)
Federal Legislative, Regulatory, and Legal Advocacy
Engage in a deeper, strategic dialogue about the federal issues shaping our industry and the broader political climate in Washington, D.C. Explore how these dynamics influence the credit union movement and how we can leverage legislative, regulatory, and legal advocacy for the betterment of the credit union movement.

Strategic Communications and PR & Establishing Advocacy In Your Credit Union
Elevate how you advocate for credit unions as an executive, refine messaging strategies for engaging with legislators, and harness the power of public relations to effectively support both your credit union and the broader movement.
.png)